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Madagascar, with voices provided by Chris Rock, Ben Stiller, and David Schwimmer, arrives with simple, almost old-fashioned aspirations: to be nothing more or less than a big-screen, computer-fabricated version of a Tex Avery cartoon -- Warner Bros. crudity for a generation raised on Pixar fabulousness. Unlike most CG cartoons, which demand that you gush over the sumptuousness of their artificial versions of reality, Madagascar's in too much of a rush to even bother; it looks great, but it's supposed to, and it knows that's just the icing, not the whole cake. So it's bright and spry, giggly and bouncy, but also cuddly, with occasional touches of cruelty -- a movie in which best friends, when let loose in the wild, suddenly realize that one's a little higher on the food chain. Its most interesting characters are the marginal figures, who would have starred in their own cartoons long ago: the mutinous band of penguins who hack a computer and hijack a cargo ship, the dopey native lemurs (who look like gremlins and include among their furry ranks Sacha Baron Cohen and Cedric the Entertainer) for whom life on the island is one big party, and the laconic monkeys who sneak coffee and The New York Times from the trash can. They're welcome wisecrackers among dull straight men, there to infuse the honey with a little arsenic to make it palatable.
The movie belongs to its supporting characters -- especially Cohen, who voices Julien as though his Ali G. had snorted a little too much curry powder; the leads are just there to sell tickets. In fact, Madagascar succeeds in spite of its cast -- yet one more all-star roster of voices signed not because they're perfect for their respective parts, but because their names look good on a poster otherwise populated by cartoon wildlife.
Chris Rock, as the zebra named Marty who longs for a life outside of captivity and lands his pals on the sparse shores of Madagascar, only proves once more that as an actor, he has the delivery of a straitjacketed stand-up comic stuck trying to find the funny in someone else's words. He's alternately too sincere and too shticky, trying too hard to liven up moribund dialogue (his idea of hipping things up is to refer to things as "crackalackin'"). Between this performance and his appearance in The Longest Yard (also opening this week), Rock's stuck in a hard place: The movies want him, but then betray him like a spiteful lover the moment he steps into their embrace.