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Best Local Showings: The last time Bay Village singer-songwriter Kate Voegele played SXSW, she wasn't old enough to drink. But this time, she told her audience at Thursday night's Thirsty Nickel showcase, the 21-year-old was taking in everything Austin had to offer. Oddly, she was talking about music, not all of the gutter-dwelling drinking that was going on. But that's Voegele: a genuinely sweet girl, the type who says "You guys are awesome!" repeatedly onstage and talks exactly like one of the characters on One Tree Hill, the tween drama in which she plays a singer-songwriter. In other words, she talks like her fans. Her set was filled with a bunch of cuts from her debut album, Don't Look Away, including "Chicago" and "It's Only Life."
The Black Keys couldn't have picked a better place to play their Friday-afternoon concert than La Zona Rosa. The Akron duo's bluesy garage rock filled the cavernous, garage-like club. The show, which was part of a party Scene helped throw, mixed old material and songs from the new Danger Mouse-produced Attack & Release. The best tracks — "Strange Times," "Oceans and Streams" — already sound warmly familiar in the set. There's a bit more complexity to the music, but nudged against fan faves like "Have Love Will Travel," it's about as soulful as rock 'n' stomp music gets.
Best Label Showcase: Merge Records is home to some of the planet's hippest indie-rockers, including hipster faves Arcade Fire and Spoon. Friday night's label showcase at the Parish was a six-hour marathon of a half-dozen artists, and it was one of SXSW's most solid programs. The first three bands were hit (Portastatic, actually a solo acoustic project from Superchunk's Mac McCaughan) and miss (the Radar Bros.). But once Sweden's Shout Out Louds came onstage, there probably wasn't a more consistent lineup of music anywhere in Austin on Friday night. She & Him featured super-cute indie actress Zooey Deschanel and indie-rock hipster M. Ward, who played a bunch of songs from Volume One. This was one of their first gigs, so they were a little creaky, but Deschanel's charming voice and Ward's plaintive guitar strums brought a calming hush over the audience. Highlights: the spare "Sentimental Heart" and the bouncy "This Is Not a Test." Destroyer, the Canadian band led by the New Pornographers' Dan Bejar, got a later-than-usual start — after 1 a.m. Bejar was in full freak-out mode, stretching and pulling apart syllables and entire words that seemed randomly chosen at times (yes, he's the weird one in the Pornographers). Although it's been making records for a dozen years, much of Destroyer's set was culled from 2006's Destroyer's Rubies and the new Trouble in Dreams.
Best Day Parties: There was a curious dearth of bearded rockers on the streets of Austin on Thursday afternoon. Turns out all the facial hair was at one of SXSW's best parties, hosted by New West Records, home to alt-country acts like the Drive-By Truckers. There may be hipper parties, but none embodies the spirit of SXSW's Americana roots more than this annual bash. Akron native Tim Easton played a set during the four-hour party at Club De Ville, as did veteran singer-songwriter Buddy Miller, who was joined by '60s pop star Johnny Rivers for several songs. But most whoops and hollers (to use a pair of alt-country words) were reserved for the Old 97's, who played a bunch of songs from their blah new CD, Blame It on Gravity. And because this was an alt-country showcase populated by guys sporting ironic bowling shirts and Grizzly Adams beards, the occasionally poppy Old 97's played a strictly twang-filled set.