Mickey D's (only inner-city blacks used to call it that, and now they even call themselves that) was a model of efficiency and offered good, cheap product in the mid-Fifties. I was 8-9 years old then, and I remember other local chains in suburban Chicago that had carhops and lousy service and bad-tasting food.
One was called Richard's "Car-feteria"--and McDonald's destroyed them in a hurry. Another outfit called Henry's tried to copy Mickey D's, and they didn't last a decade.
McDonald's was family-friendly, too, at least in their pioneer days.. You filled out a form and they sent you a post card that was good for a free hamburger on your birthday. Our dog Lucky soon became our little sister...whose name was Lucy. Brand loyalties begin early. I still prefer the Arches to anybody else.
As for the classic Eastern diners, they were few and far between in Illinois, so we didn't miss them much when they went away.
Chuckles the Clown
McDonald's was to the locally owned and operated diner what Walmart became to locally owned and operated stores.
ESPN 850 WKNR had a "contest" to send listeners to a screening of the movie (the day of the screening), but on-air discount ad salesmen Tony Rizzo and Aaron Goldhammer treated it like a joke......they must not have received boxes of free stuff from the deal.
January 18-24, 2017
Subscribe now to get the latest news delivered right to your inbox.
737 Bolivar Rd., Suite 4100
Cleveland, OH, 44115
Main: (216) 241-7550
Advertising: (216) 802-7241
All parts of this site Copyright © 2017 Cleveland Scene.
© 2017 Cleveland Scene:
737 Bolivar Rd.,
Logos and trademarks on this site are property of their respective owners.
Website powered by Foundation