The answer is placement. Antibalas places its high-energy albums in the hands of the politically inclined and lets the music send those hands into yangalala -- a traditionally African show of ecstasy with hands high and fingers spread. When the website asks its grassroots supporters to share the sound, it has a good idea where they should go: "We'll need you to distribute fliers in record shops, bookstores, coffee houses, other venues, community centers, colleges, and wherever it seems appropriate." "Appropriate" is anywhere you'd find people who vibe on the energy of communal expression. Fans at an Antibalas show are often young, wearing sideburns, dreadlocks, thrift-store T-shirts, and sneakers: the kind of people who start amateur drum circles after sharing grass roots of their own. Bring your bongo to the Beachland and join them.
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