Cleveland had been lacking in a station that played real hip-hop music until May 1999. That is when WENZ changed its format to hip-hop/rap/urban contemporary. Before Z107.9, really slamming hip-hop could be found only on college stations. True fans of rap now have a station where they can jam to such artists as DMX, Eve, and DJ Quik -- and they are tuning in. Z107.9 is number four in the overall market and number two in the 18-to-34 demographic.