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When it comes to marketing his Intellect, comic Robert Dubac is thinking big.

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When a guy can make his living exploiting the ignorance of men, you know he's got the world figured out.

Robert Dubac, the man behind The Male Intellect: An Oxymoron?, has seen his one-man show's popularity soar in its first four years, inspiring him to take the next big step: franchising. The actor-playwright has groomed a stable of clones to take The Male Intellect to the heartland, freeing up Dubac himself for more face time in major markets.

"It was kind of strange, seeing somebody do your work," says Dubac, who will perform all six of The Male Intellect's Cleveland shows this week. "But after a while, when you're looking at the end result, it's still the same thing."

The Male Intellect's conceit is a comic staple as weather-beaten as they come: Men don't understand women, and there's no evidence that they ever will. Audiences are led on a tour of the male mind by Bobby, a miserable schlub who's just been dumped by the girl of his dreams and hasn't a clue why. Along the way, he's visited by each of the five men who've taught him what he knows about women. Each of them is played by Dubac, and each of them, in his own way, is a moron.

"It's pure entertainment," says Dubac, rehashing what critics and audiences have been saying about the show all along. But they also praise its sensitivity and its equal appeal to both sexes.

In past years, audience demand for Dubac's show has outpaced his ability to deliver. But now that his clones are keeping Butte and Yakima happy, it's only a matter of time before Dubackian wisdom is spouted everywhere. And Dubac hopes the saturation scheduling will help him parlay The Male Intellect into a book. Then a TV show. Then a movie. At the rate he's going, there's no reason to bet against Male Intellect cereal and bobblehead dolls either.

"Well, I'd have to have a five-headed bobblehead doll," Dubac says, sounding as if he's already working on it.

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