"All our bands appeal to a younger demographic," says Williams, 23. "All our fans are in their teens and early 20s. And where do those kids hang out? At the mall. To go to the specialty shops, you have to go out to Coventry or Lakewood. Our record sales are up 700 percent since we moved to the mall."
The store is stocked with 10-34 releases in addition to merchandise from the bands, hair dye, cosmetics, body jewelry, and chain wallets.
The label's roster includes psychobilly favorites Johnny Psycho, pop-punks Delay, pop-rockers the Margot Catcher, and singer-songwriter Henry James. The store's seven employees are all members of 10-34 bands.
"We all worked day jobs," he says. "And now we all work here. Even when we're not working, we can spend time booking shows, doing interviews -- we couldn't do this at my old job."
· Akron old-school hardcore legends the Pricks reunited for an April 10 show at Annabell's. It was a surprise for singer Eric Fickes, who was in town for his bachelor party.
The group disbanded in 1998, when Fickes moved to Sunset Island, North Carolina. Guitarist Jim Tamulewicsz, bassist Mike Bloomhough, and drummer Jeff Bloomhough remained on the scene and had been practicing in recent weeks.
"The Pricks were sick, disgusting -- the best hardcore band from here for ages," says Don Austin singer Larry Gargus, whose band opened the show. "They're more tuneful, on the punkier side of things. Like the skate band McRad mixed with the Misfits."
The show was a release party for the band's Slightly out of Focus vinyl EP, a collection of six unreleased Pricks songs recorded just before their breakup. A hundred copies of the disc were pressed by Rubber City Records (firstname.lastname@example.org), and a comprehensive Pricks discography is also planned, including the band's three EPs and unreleased demos.
· Clevo's resident aspiring pop star Connor O'Brien will headline Buddhapalooza III April 15 at the Beachland Ballroom. The benefit for the Cleveland Shambhala Meditation Group also features Jonah Koslen of Michael Stanley Band fame, in addition to modern rockers American Rockstar and Second Shade.
· The promotions company Domain Cleveland will be rolling film at Lakewood's Symposium Friday, April 16, shooting the New Granada/the Firmary show for use in future videos.
· Veteran jazz producer Tommy LiPuma holds court at the Cleveland Museum of Art Thursday, April 22, hosting an after-hours jazz party from 10 p.m. until midnight. LiPuma has worked with Diana Krall, George Benson, and Barbra Streisand -- and spent major dough on modern American art. Pieces from his collection are on display, and three Cleveland jazz bands composed of Tri-C jazz students will play in different parts of the museum. The lineup features the Bill Ransom Quartet, Robbie Spackey, and the Dukes of Wail.