Over the past 10 years, Detroit's Outrageous Cherry has released a slew of critically acclaimed psychedelic-tinged records, most recently on N.Y.C. '60s-obsessed imprint Rainbow Quartz. Though known to be quite experimental at times -- the band has been compared to the likes of Wire, Velvet Underground, Shadows of Knight, Hawkwind, and classic Motown -- Outrageous Cherry vocalist, guitarist, and main songwriter Matthew Smith isn't afraid to describe his outfit as "a bubblegum band." He notes that when he formed the group, he envisioned "the Archies, if Leonard Cohen had written their songs to pay their rent."
That depiction is an especially spot-on assessment of the group's spectacular new effort, Our Love Will Change The World, which combines a timeless, jangly guitar-pop sound with some of Smith's most affecting melodies to date. A classic AM radio vibe permeates the work, which Smith says is no accident. "I grew up on that early '70s pop radio, when all those different things were mixed up," he explains. "Back then, it was Anne Murray next to Deep Purple next to Kool & the Gang next to T. Rex, and nobody complained. If you tried to do that nowadays, people would think you were expecting too much of them."