Looking for love online is often as draining – and self-esteem busting -- as a job search. The hours spent studying profiles, carefully worded e-mail responses, scheduling of meetings — it’s enough to make a girl turn eunuch. Especially when, after all those hours of work, you come up with no matches (not that we’d know anything about that
Take eHarmony, for instance. Before one is allowed to even see who’s on the site, you have to fill out elaborate questionnaires that are supposed to determine your compatibility rankings with other users across the country. Nearly one in ten people don’t find a match.
So chemistry.com, a new site launched by the founders of match.com, have decided to target these eHarmony rejects. New ads, which began running this week in magazines and newspapers, claim that the problem isn’t you. It’s Dr. Neil Clark Warren, the founder of eHarmony and an evangelical Christian. Of course you’re not going to find the right partner when the person in charge doesn’t believe in gay partnerships or things like premarital sex.
Lawyers at eHarmony are reportedly furious at these ads and have tried to get them taken off NBC. But the website’s legal department already has its hands full. Last May, a gay California woman filed suit against eHarmony, claiming discrimination after she was booted from the site due to her sexual affiliation. The site doesn’t match gay people. – Rebecca Meiser