Alright Clevelanders, clear your schedule. The day you've been waiting for has arrived. Great Lakes has announced the release date for Christmas Ale. And you're welcome. We know it will now be impossible to get back to work for the rest of the day. You're just gonna be sitting over that keyboard, dreaming of cinnamon-tinted 7.5 percent alcohol goodness.
Mega-drunk season starts October 25th. We're guessing the mad scientists over there at the brewery decide the release date by calculating when the last possible Christmas Ale-related hangover has faded from collective memory, which in our experience is sometime in late July.
The special beer starts flowing on Thursday at 11a.m. at the brewery, where a release party will celebrate the season's inaugural brew. Great Lakes is also holding a poetry contests for the best ode to the seasonal staple that regularly keeps Cleveland's taxis in business during the dead winter months. The bottled product will follow in stores later. For more details, head over here.
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