Here's how the company explains the case:
Last week, an intruder made a very bold move and stole one of our bikes in plain sight, right in the middle of the day. Luckily we got the whole thing on video. Help us catch the thief and we'll reward you with 500 Business Cards.
Watch the video below. The brazenness of it all is pretty awe-inspiring. The "Cops" theme helps, too.