Wednesday, August 28, 2013

Ohio State University Debates Naming Emergency Department For Abercrombie and Fitch

Posted By on Wed, Aug 28, 2013 at 4:21 PM

afitch.jpg
The next time you lose an arm in Columbus, you may find yourself on a ride to the Abercrombie & Fitch Emergency Department, which on first blush sounds more frightening than losing an arm.

But the whole thing - a mere possibility for now - is actually a philanthropic tip o' the hat to one of the state's more iconic brands. The Ohio State University will be expanding the emergency department at its medical center next year, and the whole corporate branding shtick may be the right fit for the school.

The university's board of trustees will vote on the matter Friday, the Columbus Dispatch reports. It's unclear just how much Fierce cologne and autotuned pop would be pumped through the department, though discussions about that are sure to be lively.

The Ohio company has donated more than $10 million to the Wexner Medical Center and helped in creating the Abercrombie & Fitch Chair in Inflammatory Bowel Disease faculty position, which sounds prestigious. A&F has also funneled millions of dollars to Nationwide Children's Hospital, which named its own emergency center after the clothier.

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