Monday, January 6, 2014

Picture of Text-Messaging Driver About To Crash Used To Promote Cleveland.com Text Message Alerts

Posted By on Mon, Jan 6, 2014 at 1:30 PM

Cleveland.coms ad for their text alert uses the same stock image they use in stories about the danger and illegality of texting while driving. It shows a distracted driver heading into cross traffic.
  • Cleveland.com's ad for their text alert uses the same stock image they use in stories about the danger and illegality of texting while driving. It shows a distracted driver heading into cross traffic.

Every media outlet, including this one, will use recycled stock images in posts when there's nothing better to use, but it's tough to think cleveland.com could have picked out a worse one for their post promoting their new text alerts.

As some reddit users have pointed out, the photo illustration they use is of a guy who's about to drive into traffic because he's too distracted by text messages. Imminent danger is implied: left hand on the wheel, right hand on his phone in his eye line, cross traffic in his path. Another user points out cleveland.com used that in a 2012 story about Ohio banning texting while driving.

I did a google image search and found a bunch of other times the cleveland.com used the Associated Press stock photo, all in the context of the illegality and danger of texting and driving. Here are screenshots of the 11 times they've used it since 2011:

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