The events in Ice Cube's hit song "It was a Good Day" reportedly transpired on Jan. 20, 1992, based on deductions by the folks at A.V. Club. The Goodyear "It's a pimp" ploy is meant to commemorate the Cubist good fortune, as relayed in such lyrics as:
Picked up a girl been tryin to fuck since the 12th grade
It's ironic, I had the brew she had the chronic
The Lakers beat the Supersonics
I felt on the big fat fanny
Pulled out the jammy, and killed the punanny
And my dick runs deep, so deep
So deep put her ass to sleep
Goodyear compromised. It has elected to broadcast the words "It's a Good Day" over the skies of Los Angeles, to honor the song and the resolve of the Ice Cube fan base (whom they identify as "the kids") without actually having to use the word pimp. Goodyear has encouraged Ice Cube to "ride along" with the kids to proudly promote the message.
Here's the full letter:
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