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Saturday, October 24, 2009

Swag Alert: Light it Up Like Vegas

Posted By on Sat, Oct 24, 2009 at 5:05 PM

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“I've always felt since I was drafted here that I was going to light it up like Vegas." — LeBron James

I very well might be the last person on earth to know this, but lightituplikevegas.com is a registered domain. And not only that, the site sells "Light it Up Like Vegas" t-shirts in honor of LeBron's famous declaration about what he was going to do to Cleveland with his skills on the court. It's the same logo as the one for the "Light it Up Like Vegas" special premiering on Fox Sports Ohio Monday night. If you haven't watched the trailer for the special yet, you should. The show stars Mike Polk and the program is a little fantastical journey — a la Christmas Carol and Wizard of Oz — into Cleveland's past, and what might happen to this fair Forest City should the Cavs win the championship this year.

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