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Tuesday, March 16, 2010

Is That Chalk or Bird Poop? The LeBron Banner Gets a Much Needed Shower

Posted By on Tue, Mar 16, 2010 at 12:36 PM

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Code Green. After Cleveland’s Design Review Committee scuttled a proposed new of 10-story LeBron banner across from the Q, Cleveland has opted to wash the old banner while the city waits on a possible redesign to be submitted by Nike. Window washers were spraying it clean Tuesday morning, hopefully giving bystanders the chance to see how much chalk was intended to be in the design and how much of the "chalk" was actually just bird crap.

The massive “We Are All Witnesses” ad is not Cleveland’s first LeBanner. The first one — a tight profile of James in flight, about to dunk — went up in late 2005, after Nike debuted the slogan and attending campaign. It was replaced in less than two years, in 2007 .

The current banner was nice and shiny for months, before a growing wave of bird droppings began accumulating on its top. In recent months, it looked like the King was bracing for a mouthful of crap. No more.

According to Scene’s best calculations, the move has nudged the odds of LeBron leaving Cleveland down to 1.76%. In terms of Scene’s LeBron James Threat Level, he remains at Pollard status. Do not panic. You have to imagine the King will be happy with a freshly manicured billboard and Cleveland's continued efforts to be a steward of LeBron's image, figurative and otherwise. —- D.X. Ferris

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