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Monday, May 17, 2010

Story Behind the "We Are LeBron" Video

Posted By on Mon, May 17, 2010 at 11:56 AM

LeBron: This is where my heart would be, if I had one.
  • LeBron: "This is where my heart would be, if I had one."

If you couldn't guess just from watching the "We Are LeBron" video and knowing the history behind the viral Cleveland tourism shorts, yes, the "We Are LeBron" star-studded (?) gala of song and celebrity was created by Mike Polk.

The New York Times has the background, which consists mainly of Polk making jokes.

It is part earnest pleading to the city’s biggest star, part tongue-in-cheek poke at Cleveland itself — including offering to name all the streets after James. Polk said even the choice of song was part of the joke. “We Are the World” was originally used to raise awareness for hunger in Africa. “We’re just trying to convince a guy who’s really good at throwing a ball through a circle to stay in our city,” Polk said.

In a way, the way the Cavaliers lost may have added to the appeal of the video.

“Not that we could have foreseen that their season would end like this — although if you study the history of Cleveland sports, we should have foreseen that it would end like this — but at first we worried that it would hurt the video,” said Polk. “But actually I think it helped the video. I think it was kind of a catharsis for people. It does represent what a lot of people in Cleveland are thinking.”


Polk said the governor’s security team swept the site and then he got the humorous duty of introducing Strickland to “the Norton Furniture guy.”

A little more news: One Aaron Goldhammer was supposed to be in it also, but had to back out because of scheduling conflicts. That, or he thought the Norton Furniture guy would put his pipes to shame.

Follow me on Twitter: @vincethepolack.

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