Forget About Those ‘Immersive’ Exhibits — The Detroit Institute of Arts Has the Good Stuff With Upcoming ‘Van Gogh in America’

Will the real Van Gogh please stand up?

Forget About Those ‘Immersive’ Exhibits — The Detroit Institute of Arts Has the Good Stuff With Upcoming ‘Van Gogh in America’
Courtesy DIA




Though he is known as one of the most famous artists in history, the Dutch painter Vincent van Gogh never saw commercial success before his death in 1890. So he would probably be pretty confused about what happened across America over the past year.

So were we.

Last year, at least six competing “immersive” exhibitions based on the work of Van Gogh traveled the U.S., projecting digitally animated versions of the Dutch Post-Impressionist artist’s works on the walls and floors of venues across the country, to make viewers feel as if they walked inside the paintings.

While these exhibitions yielded plenty of whimsical selfies — that seems to have been the main point of them — they also generated plenty of critical reviews, too. The New York Times dismissed them “wall-sized screen savers.” Boston.com also compared one of the exhibits to a screen saver, while also calling it a “cynical cash grab.” (The copyright to Van Gogh’s artwork is now in the public domain, hence the proliferation of these many exhibitions, or “experiences” to use the parlance of the people behind them.)

But what these “immersive experiences” miss is the very thing that makes Van Gogh’s art great. When you look at his brush strokes, especially up close, you do feel like you’re inside of the paintings. They already glow with the spark of creative spirit without needing to be digitally projected or animated. To see a Van Gogh painting in real life is an immersive experience in and of itself.

Fortunately, the Detroit Institute of Arts is here with the good stuff. In October, the museum is launching an exhibition of Van Gogh’s art. Called Van Gogh in America, the exhibition will include more than 70 works, including paintings, drawings, and prints. An exclusive to the DIA, the exhibition is being billed as the first ever devoted to Van Gogh’s introduction to America, and the largest-scale Van Gogh exhibition in a generation.

The DIA arguably earned the right to hold such a special exhibition: the occasion also marks the 100th anniversary since the DIA became the first U.S. museum to acquire a Van Gogh painting, “Self Portrait” (1887), or the famous image of the artist wearing a straw hit, his eyes radiating with energy.

The exhibition tracks the introduction and reception of Van Gogh’s work in America as he gained widespread acclaim, which didn’t happen until well after the DIA purchased “Self Portrait” for a mere $4,200. (Under emergency management in 2014, the cash-strapped city considered selling the work of art, which was valued by Christie’s to now be worth somewhere between $80 million and $150 million. Fortunately, the city was bailed out and didn’t have to resort to selling off its art.)

The exhibition also includes works by other Post-Impressionist artists Paul Cézanne and Paul Gauguin, as well as artists like Raoul Dufy, Henri Matisse, Georges Ribemont-Dessaignes, and Joseph Stella.

Van Gogh in America is on view from Oct. 2, 2022-Jan. 22, 2023 at the Detroit Institute of Arts; 5200 Woodward Ave., Detroit; 313-833-7900; dia.org. Tickets are $7-$29, and free for DIA members.

About The Author

Lee DeVito

Leyland "Lee" DeVito grew up in the suburbs of Detroit where he read Metro Times religiously due to teenaged-induced boredom. He became a contributing writer for Metro Times in 2009. In addition to writing, he supplies occasional illustrations as well.
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