Oh Boy!

Some rappers don't need rhymes -- just PR stunts.

When Cam'Ron started sporting his purple chinchilla coat, we agreed that the man responsible for 2002's Come Home With Me was allowed to wear whatever drag-queen costume he wanted.

Shit, the dude responsible for "Hey, Ma" and "Oh, Boy" could have worn nothing but pasties and a Maxi Pad, and we'd have creamed ourselves.

But then the King of Dipset figured he didn't need to make hits anymore -- unless they were tracks dissing Jay-Z, of course. He thought pulling some Anna Nicole Smith shit would be enough to keep him in the spotlight.

First, there was the shooting in October. Every hip-hop star knows you need to get shot to sell some records, right? But Cam couldn't leave it at that. He had to embellish his shooting with a tall tale of a Lamborghini-jacking gone bad (which police denied).

Now, Cam's reaching for a level of hip-hop foolery even beyond Flavor Flav during his run on three VH1 reality shows. Consider the man in purple fur's latest endeavor -- ridding the internet of pedophiles. He's even promised to put his creep-catching on DVD.

Best of all is the sneak peek he gave MTV: "When they get there, it's gonna be me and [manager] Big Joe like, 'What the hell are you doing, you damn pervert? What the f-- is wrong with you, coming to meet a 13-year-old boy?' We're gonna talk to them and not let them leave until we find out what's wrong with them."

The chinchilla is looking less tough and more nuts. Maybe it's time for Cam's retirement.