Once 92.3 FM flipped from the modern alt-rock format to sports talk, Clevelanders who still listen to the radio were deprived of yet another in a dwindling list of rock choices.
They got one back today at noon when 99.1 FM debuted. You can listen to the modern rock grooves, fed by WMMS/100.7's HD 2 sidechannel according to Ohio Media Watch, online here.
The first song: Black Keys' "Gold on the Ceiling," which is a fresh new jam that you probably haven't heard before.
As Scene staff writer Anastasia Pantsios points out in the comments, this is hardly "new." More like same old shit you've been hearing for the last twenty years:
The rest of the station’s first hour playlist featured U2’s “Mysterious ways” (1991), Stone Temple Pilots’ “Wicked Garden” (1992), Smashing Pumpkins’ “Cherub Rock” (1993), and Live’s “I Alone” (1994). It also included tracks only a little more than a decade old like Alien Ant Farm’s “Smooth Criminal,” Rage Against the Machine’s “Sleep Now in the Fire,” Fuel’s “Hemorrhage,” and POD’s Alive.” Newer tracks included Fun’s “We Are Young” and Gotye’s “Somebody That I Used to Know,” currently being played to death at Top 40 radio and so a little hard to dub “alternative.”
The station’s press release also touted the “best new rock alternative music” it’ll be playing: “The Black Keys, Red Hot Chili Peppers, Foo Fighters, Linkin Park, Nirvana, and Green Day. It added that the playlist will also include “artists such as Muse, Jimmy Eat World, Young The Giant, Harvey Danger, Gotye, Imagine Dragons and Airborne Toxic Event,” the majority of them newer (although Harvey Danger and Jimmy Eat World will both soon be celebrating their 20th anniversaries) but also mostly affiliated with what remains of major labels – hence hardly “alternative.”