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Why take photos of people when you could take pictures of puppies? Damn good question. And why stop at puppies when you could take pictures of puppies eating peanut butter? The Cleveland Instagram sensation known as @clegreg, or Greg Murray outside of the social media site, is gaining quite a bit of attention for his Kickstarter campaign to fund a book of pics of the pups in action. He’s flown past his goal and landed on the Today Show and just about every site that has use for puppies on the internet. Yes, the peanut butter thing is cute, but Murray’s also a kind soul and a helluva photographer, and he takes plenty of shots of pups without the snacks. Head on over to his Instagram for a glimpse of it all.

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