Join the Cleveland Scene Press Club. Because No News is Bad News.

The health-conscious trendinistas who frequent Chagrin Falls' tony boutiques now have a pit stop of their own in Pure Juice Bar & Café (95 North Main Street, 440-773-3188).

The healthy store is ironically located inside a Ben & Jerry's, but partners David Walker, Carter Murdock, and Angela Huang are obviously sincere in their mission. "This is how I eat all the time," says Huang, a vegetarian and owner of nearby Winds of Change boutique. "My customers are always asking me for nutrition advice and healthy foods, and I'm so glad I can share this with them."

While Pure's simple menu of salads, wraps, smoothies, and freshly squeezed juices reads like standard stuff, young chef Carter Murdock makes them stand out with subtle seasonings, out-of-the-ordinary pairings, and plenty of attention to detail. Even a simple mixed-greens salad -- tossed with thyme, chives, shallots, and cucumber, and spritzed with a bright lemon-poppyseed dressing ($5.95) -- is a real eye-opener.

Although raw, vegetarian options dominate, the menu also includes a tuna wrap, and while most items are vegan-friendly, crumbs of feta or Parmigiano Reggiano show up as occasional garnishes. Those bits of cheese were all it took to shove an otherwise virtuous Italian wrap (grilled squash, red onions, roasted red peppers, green olives, and mixed greens; $5.95) out of the austere realm of " health food" and into the lap of luxury. And don't even get us started on Murdock's dreamy couscous ($4.95), gussied up with cinnamon, lemon zest, almonds, dates, raisins, and shallots.

Imaginative juice combos include peach-saffron; pineapple, ginger, and lemon; and watermelon-mint ($3.95 -- $5.95); add a shot of wheat grass or E-3 live algae for $1.99. And a Protein Blast smoothie, with banana and agave nectar, features a 100 percent organic vegan protein supplement ($5.50).

For Huang, who also owns a dance and yoga studio in Moreland Hills, the café is part of a quest to promote healthy lifestyles. "Having the best quality nutrition from natural foods is just another piece in the puzzle," she says.

Currently, business is primarily carryout, although a few tables are available inside the ice-cream store and on a small sidewalk patio. Eventually, the partners hope, the operation will grow into a regular sit-down restaurant.

Pure is open 11 a.m. to 7 p.m. Tuesday through Sunday and 11 a.m. to 3 p.m. Monday.

We welcome readers to submit letters regarding articles and content in Cleveland Scene. Letters should be a minimum of 150 words, refer to content that has appeared on Cleveland Scene, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.

Email us at news@clevescene.com.

Cleveland Scene works for you, and your support is essential.

Our small but mighty local team works tirelessly to bring you high-quality, uncensored news and cultural coverage of Cleveland and beyond.

Unlike many newspapers, ours is free – and we'd like to keep it that way, because we believe, now more than ever, everyone deserves access to accurate, independent coverage of their community.

Whether it's a one-time acknowledgement of this article or an ongoing pledge, your support helps keep Cleveland's true free press free.

Read the Digital Print Issue

September 23, 2020

View more issues

Most Popular

No recently-read stories.

Visit the archives…

Newsletters

Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.

Calendar