EARLY BIRD TICKETS ARE NOW ON SALE FOR WHISKEY BUSINESS - BUY YOURS TODAY!

The Apples in Stereo 

Velocity of Sound (SpinArt)

As if there were any doubt after 2000's effervescent The Discovery of the World Inside the Moone, this short sugar blast is where Robert Schneider and his musical companions definitively transcend their '60s dream-pop niche. This time, they do it by copping the spirit of the hard retro-rock trend, compacting Schneider's high, nasal vocals and super-catchy tunes into fuzzy guitar speedballs so concentrated, even the song titles get cut to their romantic conceptual essence -- "I Want," "Mystery," "Baroque."

Since no '60s band ever smacked its bubble gum with this kind of brio, the disc's closest precursor is, oddly enough, the Ramones' debut, which tried to create boy rock as innocent as Phil Spector's girl-group pop. Velocity of Sound isn't half as revolutionary as that -- if anything, it shortchanges the world of recombinant ideas that the Apples explored last time out. But with two key tracks sung by Schneider's life companion, drummer Hilarie Sidney, and a mock Beach Boys "Bonus Track" snitching on a mean little liar, it makes the past sound as new as any sneering sing-along from our unholy retro-rock trinity, the Strokes, Hives, and White Stripes (amen).

More by Franklin Soults

Comments

Subscribe to this thread:

Add a comment

Newsletters

Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.

Calendar

Staff Pick Events

  • Cuyahoga Valley National Park Concert Series @ Happy Days Lodge

    • Wed., Sept. 26, Wed., Oct. 3, Sun., Oct. 14, Sun., Nov. 4, Sun., Nov. 11 and Fri., Nov. 16
  • Bartók and Prokofiev @ Severance Hall

    • Thu., Sept. 27
  • Tony Rock @ Improv Comedy Club & Restaurant

    • Thu., Sept. 27

© 2018 Cleveland Scene: 737 Bolivar Rd., Suite 4100, Cleveland, OH 44115, (216) 241-7550
Logos and trademarks on this site are property of their respective owners.


Website powered by Foundation