After years of dueling head to head for ratings, the two sports talk radio stations announced this week they would be shifting gears completely in cost-saving measures.
Gone will be the usual hosts and voices that have graced the airwaves for more than a decade. Instead, station management said, 850 AM and 92.3 FM will be opened up for callers from each station to dial in and argue with each other 24 hours a day.
"We really couldn't justify paying Greg Brinda to talk about hot dogs any longer," said WKNR program director Aaron Goldhammer.
"I gave up listening years ago," said the GM of The Fan. "So I can't really say we're losing much."
Segments will be broken up live on air and on the live stream by commercial segments that will not feature a single advertiser but instead, mirroring the programming change, will feature local car dealerships arguing over who owns the title of No. 1 auto dealer in Northeast Ohio.
It's a safe bet for the revenue stream after some public hiccups — including the revelation that Joe Bee had been peddling bee pollen pills that were actually small marbles.
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