JiBARO Food Truck Begets a Brick-and-Mortar Spot


Elvis Serrano launched his popular JiBARO food truck three years ago, dispensing gourmet-style tacos, burritos, pulled pork and Cubano sandwiches to an adoring following ever since.

Starting January 6, he'll become an easier target for his fans.

Serrano signed a one-year deal to take over the cafeteria operations at the Carl B. Stokes Public Utilities Building at 1201 Lakeside, where he'll open Serrano Taqueria and More (216-258-6689). If it works out, he'll stay on.

"It's a cafeteria setting, but it's nice and well maintained," he explains. "We'll add some color."

The 50-seat space is open to the public and features large windows that offer views outside, unlike many basement-style cafeterias. The menu offers pulled pork, roasted chicken and shredded beef versions of burritos, tacos and quesadillas. The "and more" in the name refers to wraps, salads, paninis and other items not currently available from the rig.

"We'll be there Monday through Friday, so people won't have to hunt us down like they usually do," Serrano adds.

As for the popular food truck — it'll still be roaming the mean streets of Cleveland.

"That's not going anywhere — it's our baby."

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Douglas Trattner

For 20 years, Douglas Trattner has worked as a full-time freelance writer, editor and author. His work on Michael Symon's "Carnivore," "5 in 5" and “Fix it With Food” have earned him three New York Times Best-Selling Author honors, while his longstanding role as Scene dining editor garnered the award of “Best...
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