This is old news, of course: Product is what we get -- particularly at this time of year, as parents look for air-conditioned destinations at which to dump vacationing kids entertained by anything bright, loud, and furry. But Over the Hedge, based on something as insubstantial as a daily newspaper comic strip, bears the special scent of an unhealthy baked item rolled off the assembly line. It arrives in theaters slathered in more endorsements than a NASCAR driver, with its characters appearing in TV ads for everything from Hanes underwear and baked Cheetos to Hewlett-Packard and Oscar Mayer. And the movie, with its warm-'n'-cuddly creatures acting as spokesanimals, is being used to launch Wal-Mart's "Summer Starts Here" campaign. It feels like I've already seen the movie four times, after witnessing the parade of commercials for other junk its characters are pimping.
Perhaps it makes perfect sense (and dollars, for DreamWorks and Paramount): The entire movie's built around a scenario that involves the stealing and hoarding of junk food, with the artificial cheese that covers corn chips acting as the most powerful of all ingestible narcotics. A swindling raccoon named RJ (voice of Bruce Willis) must fill the cave of a grizzly (Nick Nolte, coughing up a hoarse, tired roar) with grocery-store goodies before the bear devours RJ instead. So he enlists the aid of some naive turtles, squirrels, possums, porcupines, and skunks -- voiced by the likes of Garry Shandling, Steve Carell, William Shatner, Wanda Sykes, Avril Lavigne, Eugene Levy, and Catherine O'Hara, because these movies are nothing without these famous faces providing their familiar voices -- to sack the suburbs for some treats. That's the plot, in a chocolate-covered nutshell.
It's been said of Over the Hedge -- both the strip (by Michael Fry and T Lewis) and the movie (written by four other writers, because it's just so hard to fill 84 minutes) -- that it's intended as satire, a jab at our unhealthy lifestyles of gorging on junk-food and TV. It's easy to see how people could confuse a movie like this with satire: It's set in a part of the woods that's been decimated by suburban sprawl, and it's populated by ghastly caricatures (Allison Janney as the neighborhood-watch Nazi, Thomas Haden Church as the dim-bulb exterminator) with bloodlust for the intruders -- who are actually the ones who've been intruded upon. And Ben Folds offers a lite-rock lullaby version of the Clash's anti-consumption anthem "Lost in the Supermarket," in which Mick Jones originally sang, "I wasn't born so much as I fell out/Nobody seemed to notice me/We had a hedge back home in the suburbs/Over which I never could see." It's easy to mistake intention for execution when it's this on-the-nose. But you can't sincerely say something about the crassness of consumerism at the same time that you're trying to unload the store.
Of course, no child will be concerned with the movie's subtext; they just want to giggle, and Over the Hedge has its moments. They're on loan from other, better places -- Wanda Sykes' Stella the skunk covers her white stripe to seduce a cat, à la Pepé Le Pew, while the whole animal aggregation looks to be on loan from Bambi -- but such is the nature of this animation biz. Shrek and its superior sequel were constructed on the remnants of late-night comics' routines, consisting of little more than pop-culture punch lines covering up a threadbare plotline. Over the Hedge, which aims to be something more traditional and longer-lasting, uses as its templates old Warner Bros. and Disney movies, so it plays like a mash-up of things sold off the Wal-Mart shelves.
What really has to stop is the use of A-listers voicing B product: Shandling's here solely because his is the finest of whines, and as the turtle named Verne, he's reduced to a shrill straight man -- the voice of reason you can't listen to for more than five minutes. These folks are hired not to stretch, not to care, but to play themselves; there's no effort required of Bruce Willis save for him to play Bruce Willis. The only added benefit for the studio is that this time, they get him to sell chips and TV sets and computer games and stuffed dolls. As if it even matters: My two-year-old son's already seen enough Over the Hedge ads (by which I mean Wal-Mart spots) to proclaim this thing the greatest movie since . . . Curious George. Or was that Madagascar? As if he cares, and as if I can tell the difference.