Kevin Smith is one such filmmaker, and for the fetishists and fanboys who obsess over his DVDs, loaded with hours of outtakes and commentary, that's not really a problem. They immerse themselves in his so-called Askewniverse (so named after his production company, View Askew) and dare not pester the creator, no matter how decrepit the surroundings have become. They groove on the inside jokes -- which is all Kevin Smith movies have become, especially now -- and giggle at every fart and fag joke, no matter how tiresome and repetitive they've grown over the past seven years, since the release of Smith's low-rent Clerks. What they've failed to notice, as evidenced by the giggles of approval during a recent preview of Jay and Silent Bob Strike Back -- allegedly Smith's final installment in his Red Bank, New Jersey series -- is that Smith long ago stopped being a filmmaker and instead turned into a franchise-maker, a peddler of wares that aren't built to last past tomorrow.
Smith has created such an insular universe that anyone unfamiliar with his previous films -- Clerks, the unjustly maligned Mallrats, the half-excellent Chasing Amy, and the ambitious but ultimately infantile Dogma -- and failed Clerks animated TV series will be utterly lost in Jay and Silent Bob Strike Back. You need a road map and a compass, and the movie isn't interested in providing either. Smith the filmmaker has become Smith the comic book writer (aside from his own Jay and Silent Bob books for Oni Press, he wrote a celebrated run of Daredevil comics for Marvel and is currently penning the top-selling book at DC, Green Arrow), meaning he's obsessed with such things as continuity and cosmology at the expense of coherence and accessibility. You can't walk into Jay and Silent Bob -- which revives nearly every character that's ever appeared in a Smith film -- and expect it to make sense without your having studied and absorbed the previous "issues." The movie's so self-referential, it might as well come with footnotes as subtitles, or at least those editor's notes that show up in comic books whenever a character refers to something from an earlier storyline. At $20 million, this is one long, expensive inside joke.
It's also a plodding infomercial, pushing everything from graphic novels to Smith's old DVDs; it all amounts to product placement for View Askew merch. Even the plot has been lifted, more or less, from one of Smith's old comics, in which dope-on-dope Jay (Jason Mewes, all stoner's grin) and Silent Bob (Smith, the poor man's Harpo Marx) discover there's a film being made about them, or at least their comic book counterparts Bluntman and Chronic, to be played by American Pie's Jason Biggs and Dawson himself, James Van Der Beek. It's the duo's intention to go from Jersey to Hollywood to sabotage the film, unless they get paid by Banky or Miramax, which is funding Bluntman and Chronic (and Jay and Silent Bob, henh henh).
Once more, after Dogma, Smith's made a road movie: Jay and Silent Bob trek across country, encounter their share of freaks and geeks (among them George Carlin, as a hitchhiker who trades blowjobs for rides -- "If it'll get me a couple hundred miles across country, I'll take a shot in the mouth," he says during one of the movie's more embarrassing moments of self-debasement), hook up with four leather-clad jewel-thief bims (including Shannon Elizabeth), kidnap a monkey named Suzanne (see Mallrats, natch), cross paths with law-enforcement officers played by Judd Nelson and Will Ferrell, and wind up in a lightsaber duel with none other than Mark Hamill, whose entire career has been reduced to self-parody (see The Simpsons, natch). And they run into more stars than you'll find during a taping of celebrity Who Wants to Be a Millionaire?: Chris Rock, Carrie Fisher, Seann William Scott (Pie's Stifler), Jon Stewart, Jamie Kennedy, Shannen Doherty, Eliza Dushku, Diedrich Bader, Morris Day & the Time, Tracy Morgan, and a dozen or so comic book writers and artists.
As criticism, the film is decidedly lightweight. Smith thinks that throwing around pop-culture references (Star Wars, Planet of the Apes, Daredevil, E.T., Purple Rain, Harry Knowles's Ain't It Cool News website, Scooby-Doo, and E! News are but a handful of allusions) is the same thing as commenting on them. But he forces such totems and trinkets to do all his work for him; they're just empty symbols for us to fill in, because Smith isn't willing to say what he really thinks (aside from the obvious, when Jay mutters "I hate how fake Hollywood is"). The sharpest jab it pokes is at Hollywood's desire to eat its own tail, sequelizing itself to death. But even then, the commentary has all the impact of a feather duster. Jay and Silent Bob is a warmed-over rehashing of tired ideas and exhausted characters who exist solely because their creator couldn't be bothered to come up with anything better.