At South by Southwest, nothing says alt-country like booze and beards at the New West day party

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There was an odd dearth of bearded people on the streets of Austin Thursday afternoon. Turns out, they were all at one of SXSW’s best day parties, hosted by New West Records, home to such alt-country acts as Drive-By Truckers and the Old 97’s (as well as former Kinks frontman Ray Davies). There may be hipper day parties happening during the four-day music festival, but none embodies the spirit of SXSW’s Americana roots more than New West’s annual bash. (I also wasn’t invited to any of those. But that’s not the point). ...
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