Even Matisyahu isn't sure how he fits in these days. After inventing the "Hasidic Jewish reggae rap" genre (and, as far as we know, he's the only guy to ever dabble in this mix), the Pennsylvania native eased into Jack Johnson-like breezy acoustic folk. His fourth album is all over the place as he grasps for some relevancy in a world grown tired of his gimmick. Over 55 tedious minutes, Matisyahu sings, strums, and, yes, raps, Hasidic Jewish reggae style.