However, Shimura -- a half-Japanese-American MC who first took the name Asia Born -- eventually came into his own. Later That Day . . . , his proper debut, drew attention in 2003 for the richness of its old-soul backing and Shimura's equally mellow vocals. Crooning as often as he raps, Lyrics Born crafts a release oozing with West Coast funk -- a sound that got his song "Callin' Out" featured in a Diet Coke ad. Two years later, the remix album Same [email protected]#$ Different Day revisits that tune and others, with several new tracks to boot.