Earlier today, the Rock Hall
announced that it'll offer free admission to Cleveland residents for the next 10 years (if you live in the suburbs, you'll still have to pay). A $10 million gift from KeyBank Foundation supports what the Rock Hall calls the "CLE VIP program."
An audience of local children and families were at the Rock Hall this morning when Cleveland Mayor Frank Jackson joined Rock Hall CEO Greg Harris, KeyCorp Chairman and CEO Beth Mooney and Rock Hall Board Chairman Chris Connor for the special announcement that included a ribbon-cutting ceremony and a performance from 2018 Tri-C High School Rock Off winners Montage.
Residents of Cleveland must show proof of residency (a driver’s license or state ID will work) to redeem a CLE VIP ticket and a voucher for one free fountain drink. Children under 18 residing in Cleveland may gain entrance with their guardians.
“The CLE VIP program is an extension of our long-standing commitment to serve locals and enhance the guest experience,” said Rock Hall CEO & president Greg Harris. “We are thrilled to partner with KeyBank on this incredible resource that helps us expand our mission to engage, teach and inspire through the power of rock 'n' roll.”
The $10 million grant from the KeyBank Foundation is the largest philanthropic commitment in the museum’s history.
“At KeyBank, we have made it our mission to create thriving communities and we believe that access to arts and culture is core to that mission,” said KeyCorp Chairman and CEO Beth Mooney. “As the spotlight is once again on Cleveland, we are proud to be a partner and highlight the significant cultural role the Rock Hall plays in not only our community but the nation.”
The Rock Hall has had a huge economic impact on the city. According to a press release, the Rock Hall generated $2 billion for the Northeast Ohio region since opening in 1995. In addition, more than $10 million in ticket tax revenue has gone directly to Cleveland schools during that time.
Last year, the Rock Hall had a $199 million economic impact on northeast Ohio and generated 1,800 jobs.