Fabi Reyna started the magazine She Shreds back in 2012 after raising funds by organizing a 15-band festival in Portland, Oregon, called Shred Fest. From that point forward, events have been important for the magazine that profiles female guitarists.
“Ever since then, we've made it a priority to create memorable experiences by integrating events into our business model,” says Reyna, who’s sponsoring two shows (Jessica Lea Mayfield and the Shivering Timbers at Musica on June 25 and R. Ring, Nights and Goldmines at the Happy Dog on June 26) here in Northeast Ohio this week. “On average we organize about one to two events a month all over the country. Specifically, and a bit more relevant to these up coming showcases, we throw events around a new release to promote the magazine and our partnerships with companies and bands that make it happen.”
Kent-based indie rocker Jessica Lea Mayfield was featured in the magazine’s sixth issue alongside the R. Ring’s Kelley Deal (the Breeders). The concerts are a co-production with EarthQuaker Devices, the local company that makes guitar pedals.
“There will be pedal giveaways throughout both nights as well,” says Reyna. “These will both be particularly special events not only because of our partnership with EarthQuaker Devices and our magazine release but also because these are artists we've featured in the magazine in the past. Now that we've been working together [with EarthQuaker] for about two years, I wanted to celebrate by organizing a couple of shows with some of our favorite Ohio bands.”
This isn't a series specific to Ohio, but it's a series that's taking place throughout the country. “Our events are meant to encourage people of all ages, genders, races, etc. to shred, by highlighting women guitarists and bassists,” says Reyna.