When Crop’s On Air Studio opened last year, chef and managing partner, Steve Schimoler told us that he intended to book “live music, TV shows, plays” in the space featuring state-of-the-art technology. To help bring that vision to fruition, he’s entered a live music and entertainment partnership with Cleveland-based Elevation Group, which aims to bring national touring acts to the venue.
The space has plenty going for it. It features an “elite sound system” designed by Nashville's Steve Durr and installed by Cleveland's Eighth Day Sound. It also features "the very best in concert lighting" designed and installed by Pulse Lighting. Additionally, the club includes audio and visual recording capabilities with a multi-track audio recording system and an HD camera package.
"There is no other club like it," says On Air Studio consulting partner and former Rock & Roll Hall of Fame and Museum CEO Terry Stewart in a press release. "What Steve has built is very impressive and will definitely set a new standard for the consumer and artist experience in Northeast Ohio."
"Building On Air Studio was the first step. But you have to be able to book the club with phenomenal entertainment," says Schimoler. "Northeast Ohio has a great music tradition and historically many bands have broken in Cleveland out of the Flats East Bank. In years past, it was Peabody's Downunder and others. Today and for the foreseeable future, On Air Studio will carry this torch. And we take that responsibility very seriously, which is why we have partnered with the Elevation Group."
The Elevation Group, the promoter behind the Cathedral Concerts at Cleveland's Trinity Cathedral, also books the Goodyear Theater and Hall in Akron. And it’s behind LaureLive, the summer music festival featuring 40 acts from around the world. LaureLive takes place from June 11 to 12 at Laurel School's Butler Campus.
"We could not be more excited with the addition of On Air Studio to our portfolio of offerings. This is an important step for our company," says Elevation managing partner, Steve Lindecke. "As we continue our growth in the music space both nationally and regionally, having the very best 400-cap club we have ever seen is an extremely positive addition. We have Cleveland's only contemporary music festival with global acts, a 1,500 seat theater and a 3,500-cap hall in the Goodyear properties and now On Air Studio. When you combine these assets with our rapidly growing artist management business, we become the premier choice for artist development and concert promotion at this level in this region. You have seen how we put our knowledge and relationships to work with the Goodyear Theater and Hall. We plan to be equally aggressive with On Air Studio."
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