Former Cleveland radio executive Carl Hirsch died suddenly Monday of a heart attack in Florida, where he had been living in recent years. He was 64.
Hirsch was president/CEO of Malrite, WMMS-FM’s parent company, from 1974-1985, the years in which WMMS became the most influential rock station in the country. He ran Legacy Broadcasting from 1986-1990. In the 1990s, he was president and CEO of OmniAmerica, which made WMJI-FM one of Cleveland’s dominant stations. In 1999 he founded NextMedia, which owns and operates broadcast properties around the country. Most recently, he had been doing consulting through his Legacy Management Group.