"Who we are is unimportant," one member told us last year. "It is our creative works that we would like people to focus on. If you think about it, Western individualism has taken a toll on art. Now, before looking at a person's work we first think about their story: where they were raised, who they are married to, and what they tweeted while drunk on New Year's Eve. In a way, a person's life story has become a perverse form of art in and of itself."
Last week, Cleveland SGS released its fourth installment of the "Behind the Sign" video series. We've lauded the videos here before, and this one is another treat. Check it out below — and dig more of their stuff at their website.
From our friends at Cleveland SGS:
In the midst of Lorain Avenue’s hookah parlors, nail salons and ready-made furniture outlets stands the nondescript storefront of Schindler’s Fabrics and Upholstery. Since 1938, Schindler’s has been supplying Clevelanders with quality fabrics and upholstery services. The do-it-yourself home decorator is able to browse a meticulously organized selection of over 300,000 yards of fabric or consult with their knowledgeable staff on matters of upholstery, treatments, tassels and trims.
Schindler’s world-class selection of fabrics is second only to the people who run the day-to-day operations. Judy, the daughter of Peter and Stella Schindler, carries on the family tradition of matching people with patterns with the help of a diverse team of designers, craftsmen, and fabric enthusiasts. She values her workforce and invests time in sharing her knowledge with them. Unlike box stores or the impersonal experience of online shopping, a trip to Schindler’s will introduce you to a class of people who value taste and quality over trendy low-cost disposables.