- "This is what I think of KFC's chicken."
Kentucky Fried Chicken, the purveyor of America's one and only chicken sandwich where chicken serves as the bread, was looking for new ways to advertise the fast food giant's "New Fiery Grilled Wings."
Looking to go above and beyond the usual routes of commercials and billboards, KFC imagined a guerrilla campaign to draw the public's eye.
The targets? Some of the poorest cities in America. Municipalities who couldn't say no to some desperately needed cash.
All they would have to do in return would be to let KFC decorate city fire hydrants.
