Fox 8's Stefani Schaefer Has the Biggest Local Social Media Following

By Sam Allard on Fri, Jan 27, 2017 at 11:15 am

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Fox 8's Stefani Schaefer Has the Biggest Local Social Media Following

Facebook: Stefani Schaefer

Via Adweek, Fox 8's Stefani Schaefer is the individual with the largest social media following in the Cleveland market.

Both Schaefer's Instagram page (21.3K followers), and her Facebook page (120K+ likes) are rabidly consumed by locals.

Her employer, the local Fox affiliate, led all local TV stations in social media engagement as well, with a 48-percent market share. NBC affiliate WKYC arrived in second place, with a 27-percent share.

Here are the other top ten individual social media performers, based on market share:

1) Stefani Schaefer, Fox 8
2) Tia Ewing, Cleveland 19
3) Mark Johnson, News Channel 5
4) Kristi Capel, Fox 8
5) Betsy Kling, WKYC
6) Hollie Strango-Giangreco, WKYC
7) Jeff Tanchak, Cleveland 19
8) Jason Nicholas, Cleveland 19
9) Beth McLeod, Cleveland 19
10) Ramona Robinson, Cleveland 19

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About The Author

Sam Allard

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Sam Allard is the Senior Writer at Scene, in which capacity he covers politics and power and writes about movies when time permits. He's a graduate of the Medill School of Journalism at Northwestern University and the NEOMFA at Cleveland State. Prior to joining Scene, he was encamped in Sarajevo, Bosnia, on an...

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