Here's What the New 'LeBron James' Typeface Looks Like

By Eric Sandy on Mon, Dec 7, 2015 at 9:58 am

[
      {

        
        "name": "Ad - NativeInline - Injected",
        "component": "38482495",
        "insertPoint": "3",
        "requiredCountToDisplay": "5"
      },{


        "name": "Real 1 Player (r2) - Inline",
        "component": "38482494",
        "insertPoint": "2/3",
        "requiredCountToDisplay": "9"
      }
    ]

click to enlarge

Here's What the New 'LeBron James' Typeface Looks Like

SAWDUST

As Wired reports, London studio Sawdust recently finished off a project for Nike: creating a new typeface that represents LeBron James. It's called "LeBron James." (See above and below.)

Jonathan Quainton and Rob Gonzalez of Sawdust came up with a structure for letters and numbers that really captures the dominance of James both on- and off-court.

From Wired: "The resulting typeface is broad, commanding, and athletic-looking. It has a low x-height and a shape that manages to be boxy without looking sluggish. It calls to mind a jersey as readily as it does a noble crest—a typeface to rule over all other typefaces."

click to enlarge

SAWDUST

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About The Author

Eric Sandy

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Eric Sandy is an award-winning Cleveland-based journalist. For a while, he was the managing editor of Scene. He now contributes jam band features every now and then.

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