An example: On Wednesday, Fox News' Laura Ingraham (an adult woman and Christian) took to Twitter to apparently mock Parkland survivor and movement leader David Hogg (a child whose friends were recently murdered in cold blood) for getting rejected by four colleges to which he had applied.
David Hogg Rejected By Four Colleges To Which He Applied and whines about it. (Dinged by UCLA with a 4.1 GPA...totally predictable given acceptance rates.) https://t.co/wflA4hWHXY— Laura Ingraham (@IngrahamAngle) March 28, 2018
Because the Parkland teens are not here to fuck around, Hogg swiftly tweeted a list of the top 12 advertisers of Ingraham’s show, The Ingraham Angle — a list that included Rocket Mortgage, a product of Dan Gilbert's Detroit-headquartered Quicken Loans — calling on his nearly 650,000 followers to demand the companies pull their support from the program.
Pick a number 1-12 contact the company next to that #— David Hogg (@davidhogg111) March 29, 2018
Top Laura Ingraham Advertisers
4. @Allstate & @esurance
6. @RocketMortgage Mortgage
Since Wednesday, Nutrish, TripAdvisor, Expedia, Wayfair, Nestlé, and Hulu all pulled advertising from Igraham's show. Quicken Loans did not immediately respond to an inquiry as to whether it plans to follow suit.
On Thursday, Ingraham offered an apology, though she did not mention anything about her show's hemorrhaging revenue.
... immediately after that horrific shooting and even noted how "poised" he was given the tragedy. As always, he’s welcome to return to the show anytime for a productive discussion. WATCH: https://t.co/5wcd00wWpd (2/2)— Laura Ingraham (@IngrahamAngle) March 29, 2018
Again, Hogg called her out, telling The New York Times, "She only apologized after we went after her advertisers. It kind of speaks for itself."