There you are, mindlessly watching television and even more mindlessly letting your brain float away during the commercials, and then... BAM: the I-X Indoor Amusement park jingle comes on. Earworm defined. "It's here to stay"? Yeah, that's about right. It's April, so if this hasn't happened to you yet, it will soon.
What dastardly, craven, soulless genius perpetrated this jingle upon the masses? George Sipl, the same man behind the "1-800-General" jingle.
Here's a piece from the Cleveland Magazine archives on the man who, with just two notes and catchy phrasing, created that infamous, infernal diddy, and why exactly it gets lodged into your head.
