The New "Quicken Loans Arena" LED Sign Debuted Last Night

By Sam Allard on Wed, May 18, 2016 at 10:15 am

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Lighting it up in & outside the @TheQArena w/ largest LED roof sign on planet & lead of playoffs @QuickenLoans @cavs pic.twitter.com/frnPjUCUwo
— Dan Gilbert (@cavsdan) May 18, 2016

Approved by the Cleveland City Planning Commission in March, a massive LED "Quicken Loans Arena" sign debuted last night atop the Q.

The unveiling was, of course, timed for Game 1 of the NBA Eastern Conference finals, wherein the Cavaliers trounced the clawless Toronto Raptors by the largest point margin (31) in franchise playoff history.

The LED roof sign, if Dan Gilbert is to be believed, is the largest of its kind in the world, and should do wonders for Quicken's visibility — that, and the non-stop Rocket Mortgage commercials — due to all the sick aerial shots that accompany national TV broadcasts.

Per the planning commission, only "Quicken Loans Arena" may appear on the signage. If Dan Gilbert wants to start advertising his other companies and their sundry offerings, he'll have to obtain additional approval.

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Sam Allard

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Sam Allard is the Senior Writer at Scene, in which capacity he covers politics and power and writes about movies when time permits. He's a graduate of the Medill School of Journalism at Northwestern University and the NEOMFA at Cleveland State. Prior to joining Scene, he was encamped in Sarajevo, Bosnia, on an...

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