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Via Richard Jefferson's Snapchat account (Rjeff24, which might be the best follow of the NBA playoffs so far) comes evidence that LeBron really does drive a Kia. Who knew?
There was a commercial this past winter that "proved" LeBron really does drive a car from the company that he's got a lucrative sponsorship deal with, but it's one thing to make a commercial and another one to tool home in your Kia after landing back in Cleveland after sweeping the Hawks.