Few school districts have fielded the kind of PR shitstorm that got dumped in Willoughby-Eastlake’s lap this fall. When Willoughby South faced off against Eastlake North on the gridiron last month, the district rivals’ fans traded chants featuring festive gay slurs. A video went viral, and action news reporters came knocking. In a classy moment of “kids will be kids” excuse-making, school officials responded to questions by bitching about the bad press.
Now the district has an opportunity to get some good ink for itself and put a progressive foot forward. But it appears they’re not interested.