Oldies station WMJI 105.7-FM, is changing its name to CAVS 105.7 during the Eastern Conference Finals series.
Apparently the station's "Majic" tag bears more than a little resemblance to a certain NBA team from Orlando.
What does this mean for listeners? Absolutely nothing. Playlists will still consist of songs by the Eagles, the Beach Boys and a bunch of Motown artists — you know, stuff your mom likes.
From the press release:
“WMJI will NOT lend any credibility to the nickname of our hated rival in this round of the playoffs,” said Keith Abrams, Program Director for WMJI. He continued, “Until the Cavs do away with Orlando, as they most certainly will, our radio station will remain a ‘Majic free zone’.We will now be known as CAVS 105.7 in support of our Cleveland Cavaliers!”—Michael Gallucci
Not only does the boycott include changing the name of the station, it also includes removing references to the 'm' word in songs that play on the station.