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Monday, October 30, 2006

ESPN Radio Returns; a Sports-Talk Geek's Dream?

Posted By on Mon, Oct 30, 2006 at 10:39 AM

Mike and Mike make a joyful noise.
ESPN Radio is back in Cleveland . . . now maybe better than ever. AM-1540 WBKC began broadcasting under the ESPN banner over the weekend. The new station goes head to head with Fox Sports Radio affiliate WKNR, which dumped ESPN earlier this month. The new lineup seems a win-win for Cleveland sports geeks: 1) The dueling broadcasts of Fox vs. ESPN offer virtually commercial-free sports talk for those willing to toggle incessantly between the two stations. Or so we're told. 2) WBKC airs the entire four hours of ESPN's Mike & Mike in the Morning, featuring Cleveland native/apologist Mike Golic and pretty-boy cohost Mike Greenberg. When WKNR aired the program, the final hour was whacked each day in favor of local talker Greg Brinda, who has nothing to say and three hours to say it. -- Erich Burnett

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