Thursday, April 15, 2010

About Those "Breast Milk Satisfies" Billboards

Posted By on Thu, Apr 15, 2010 at 12:43 PM

  • Does a body good, I hear.

You've probably seen this billboard around town — there's one on the side of I-71 near the Fulton Rd. exit, and a reader spotted this one in Lakewood. It's jarring, for sure, and while one might say to one's self, Sure, that baby looks pretty satisfied with some mammary milk, one might also ask one's self, What the hell is this for?

Just who or what is behind the billboards that aim to keep babies satiated on sustenance from their mom's bosoms?

It's a statewide campaign from the Ohio Health Department that, according to this Fox Toledo report, is meant to "to show that breast milk is the perfect food for infants and it's promoting the bond between a mother and a child."

It's also drawing some, er, different responses, like from those who are a little taken aback by the imagery of a little baby frothing at the mouth and drooling said breast milk. That same Fox Toledo report quoted one such concerned citizen:

Stephanie Swan says she thinks promoting breast feeding is a good idea, but one of the ads she says is distasteful

"When I first saw it I thought, you know, I agree with breast milk, it's fine but then I saw it with the milk around its mouth and I though that was so unappealing.The baby's cute, but I did not like the milk coming out of his mouth" said Swan.

The real question, though, is whether the message is getting through, even if some people are irrationally offended.

Scene's received a smattering of comments from readers already, like the one who submitted the photo above, who had this to say:

The little fella looks SATISFIED AS HELL — like a tit vampire with all the drool and boob milk dripping off his chin.

Yep, seems like the message is getting through loud and clear.

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