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Friday, July 9, 2010

Lingerie Store Looks to Get Naughty in Columbus

Posted By on Fri, Jul 9, 2010 at 1:47 PM

Watch out Columbus. Its coming
  • Watch out Columbus. It's coming

Ambiance, the Cleveland-based company that sells naughty things, is looking to expand its business into the Columbus area, reports the Columbus Dispatch. Hoping to open three stores there in the next year and a half, the "lingerie and adult novelties" store wants to make sure it is open for business in Columbus before Christmas, undoubtedly so they can sell all their sexy Santa outfits.

Jennifer Downey, president of Ambiance, has some savvy business techniques she is ready to employ in determining where to place her new stores.

Our target is couples in committed relationships, especially the women in those relationships who buy these products. And if you want to reach women, you want to be near the mall.

That's the secret men. If you want to meet women, just loiter outside of a mall. We promise you won't get arrested.

Even more intriguing than that wonderful quote is the training sessions that potential employees have to go through at Ambiance. Learning how to teach customers about the wonders of KY Jelly or how a thong can double as a slingshot can take up to six weeks, all leading up to 22-page exam. It's like the SATs of adult entertainment.

With her over-prepared employees, Downey believes Ambiance will find success in the Columbus market.

We've exceeded our expectations. With the recession, people are staying home - therefore, they need to have a little excitement at home.

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