Join the Cleveland Scene Press Club. Because No News is Bad News.

Monday, August 6, 2012

Waterloo Operation Light Switch Gathering Steam

Posted By on Mon, Aug 6, 2012 at 11:36 AM

Waterloo Road
  • Waterloo Road

Two months ago, Scene food writer Doug Trattner told us about dining investor/entrepreneur Alan Glazen’s plan for swooping into the Waterloo Road strip of North Collinwood anchored by the Beachland Ballroom and simultaneously open five eateries run by high-profile Cleveland chefs like Michael Symon and Jonathon Sawyer.

At the time, he put the odds of his pulling this off at 30 % but it seems like they’re getting better. He met last week with business owners who have already put down stakes on Waterloo, including the Beachland’s Cindy Barber and representatives from Blue Arrow Books and Record, Music Saves, Star Pop, and Native Cleveland, to reassure them that he wanted to work with them and that he wasn’t trying to pull off some grand coup that would pull the rug out from under them.

The other day he launched a Facebook page called Operation Waterloo Light Switch. He’s inviting interested members of the public to weigh in and discuss ideas for the project.

In a Scene cover story last summer about the Beachland’s struggles over its 12-year existence to revive the moribund strip, we talked about how business owners and community leaders felt the main thing lacking on the street was multiple affordable dining options.

Now, after four years of planning and setbacks, Billy Blitz’s Barbecue looks set to open by the fall across the street from the Beachland. Glazen is targeting the fall of 2013 to throw the switch on his project, after the completion of its $5 million, federally funded streetscape project, set to begin construction next spring.

We welcome readers to submit letters regarding articles and content in Cleveland Scene. Letters should be a minimum of 150 words, refer to content that has appeared on Cleveland Scene, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.

Email us at news@clevescene.com.

Cleveland Scene works for you, and your support is essential.

Our small but mighty local team works tirelessly to bring you high-quality, uncensored news and cultural coverage of Cleveland and beyond.

Unlike many newspapers, ours is free – and we'd like to keep it that way, because we believe, now more than ever, everyone deserves access to accurate, independent coverage of their community.

Whether it's a one-time acknowledgement of this article or an ongoing pledge, your support helps keep Cleveland's true free press free.

Read the Digital Print Issue

September 23, 2020

View more issues

Newsletters

Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.

Calendar