Support Local Journalism. Join the Cleveland Scene Press Club.

Wednesday, January 16, 2013

The Cleveland Orchestra is shattering records like woah

Posted By on Wed, Jan 16, 2013 at 5:03 PM


Attention all ye hangdog defeatists who insist that classical music has died: Severance Hall season-ticket sales revenue from 2012-2013 is on track to set an all-time record, driven by the best-ever ticket sales in November and December.

These records aren't being daintily eclipsed here, either. The Orchestra is shattering previous figures. According to a press release, the value of tickets sold for the Orchestra's performances in the final two months of 2012 totaled $2.8 million, an increase of 62 percent over the same months in 2011. Holiday Festival ticket sales skyrocketed to a record of $1,177,271, 16 percent above the previous record of $1,013,000 in 2007.

Orchestra Executive Director Gary Hanson attributed the success to strategic innovations. The Orchestra has made a concerted effort to attract a younger audience, and the attendance numbers are striking. A social media campaign, discounts for students, and volunteer ambassadors at local universities are all playing a role.

The press release said that more than 200 students, on average, are attending every evening subscription concert — at some concerts, students have represented 20 percent of the audience.

“Our commitment to student attendance and a younger audience is part of a Cleveland Orchestra renaissance, as we commit to being evermore relevant to our hometown and evermore devoted to community service,” Hanson said.

Tags: , ,

We welcome readers to submit letters regarding articles and content in Cleveland Scene. Letters should be a minimum of 150 words, refer to content that has appeared on Cleveland Scene, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.

Email us at

Support Local Journalism.
Join the Cleveland Scene Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Cleveland Scene Press Club for as little as $5 a month.

Read the Digital Print Issue

December 1, 2021

View more issues


Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.


© 2021 Cleveland Scene: 737 Bolivar Rd., Suite 4100, Cleveland, OH 44115, (216) 505-8199
Logos and trademarks on this site are property of their respective owners.

Website powered by Foundation