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Wednesday, May 14, 2014

Urban Farmer to Begin Serving Public Thursday, May 15

Posted By on Wed, May 14, 2014 at 1:07 PM

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This week, the new Westin Downtown will celebrate its opening with a ribbon cutting ceremony. On Thursday, diners can celebrate the opening of Urban Farmer by cutting into a thick steak.

Billed as a high-end, farm-to-table steakhouse, the 250-seat Urban Farmer will welcome its first paying customers tomorrow, May 15. Run by the Denver-based Sage Restaurant Group, the restaurant has a sister establishment in Portland, Oregon, which Travel & Leisure magazine named one of the "Best Steakhouses in the U.S."

Executive chef Brad Cecchi, who relocated to Cleveland from Sacramento for the position, will offer a wide array of locally sourced meats, including a highly touted charcuterie program.

"The farm-to-table concept is right up my alley," Cecchi explains. "Working in Sacramento, I kind of came up the ranks in that movement. And especially the meat-centric aspect of Urban Farmer — that's kind of my passion. Butchering meat, whole animal fabrication, charcuterie..."

A key menu item at Urban Farmer is the New York Steak Tasting, which features portions of grass-fed beef, USDA Prime beef, 21-day dry-aged beef and Imperial Wagyu beef. Other steak options range from flatiron cuts to bone-in ribeyes.

"Every aspect of Urban Farmer in Cleveland is custom tailored to the people who live, work and visit the Midwest city, from the look and feel of the restaurant to the locally sourced offerings that are served there," explains Sage cofounder Peter Karpinksi.

The restaurant entrance will be marked by a four-story sign inspired by 20th-century industrial neon signage and a faded two-story mural on the building's exterior. Other design elements include a theatrical open kitchen, blackboards that depict the provenance of the menu's food and drink, large chicken-wire chandeliers, and a mix of vintage carpets and furniture.

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